Author : John Zabaras Screen Reader : Supported Works with : Source : Status : Available | Last checked: 3 Hour ago! Size : 20,974 KB |
AdWords Workbook, Ultimate Guide to Google AdWords, Advanced Google Adwords, Google AdWords for Dummies etc… these are books to learn what AdWords is and what is capable of. They are great as your first AdWords book. My intention for this book though is to be the last AdWords book you will ever need.
Chapter 1. Account Setup
Chapter 2. Proper Campaign Settings
Chapter 3. Proper Ad Group settings
Chapter 4. Ads
Chapter 5. The AdWords Editor
Chapter 6. How we make optimizations
Chapter 7. Bid Adjustments
Chapter 8. Search Query Report (SQR)
Chapter 9. The Keyword Planner